Welcome back to our informative beginner’s guide to jargon busting in the world of eCommerce. We hope that last time we gave you enough information to feel confident in your new found knowledge to move forward. However, we’ve got another instalment for you with a host of other terms and abbreviations explained to you:

SEO

This element of eCommerce is really big at the moment, and you’ll probably hear a lot about SEO, which is short for Search Engine Optimisation. This is the way that many companies choose to effectively achieve the highest website rankings they possibly can without having to pay for them. It’s worth noting that this is a vital cog in the wheel of success when it comes to most websites. More information on this can be found at companies who specialise in SEO like www.Ducard.co.uk.

CRM

When you hear CRM someone’s referring to a Customer Relationship Manager. This is software that stores your customer details, for example, contact information to enable you to easily communicate with them.

Backlinks

A backlink is an incoming hyperlink from one web document to another. So the better quality of backlinks that you have to your site, from highly ranked websites, the higher up the rankings your website should effectively rank. This is because they are seen by Google as a sign of credibility.

Meta Tags

If someone is talking about Meta Tags then they are referring to the words and phrases a website owner adds in encapsulate what their webpage is about. This is a tool that people in SEO use to assist with higher rankings for chosen Keywords, and to make a page clear and concise.

Payment Gateway

This is your software that’s integrated with your website and acts to process your incoming payments. Sage Pay is an example of a company who provide such software.

SSL

An SSL is the industry standard security tech that allows the action of transmitting private documents across the internet, known as Secure Socket Layer. It works by encrypting the data and only providing the person it is intended for with the key for access.

PCI Compliance

PCI Compliance is a fixed number of requirements every company that stores, processes, or transmits credit card information has an obligation to meet. So effectively, every online merchant. This is the short term for Payment Card Industry Data Security Standard.