It’s fair to say that shopping on your mobile phone is definitely increasing in popularity, in part due to the fact that there are now over 2.3 billion smartphone users around the world according to market research company Statista.
Not only is using a smartphone somewhat addictive already, the possibility of being able to purchase anything you desire with just a few simple taps makes the whole mobile marketplace that bit more appealing.
If your business is looking to capitalise on this sudden growth in mCommerce, you’re going to need a robust platform that can meet a wide range of organisational needs. That’s where Magento 2 comes in.
Despite the fact that there are now quite a few different eCommerce platforms available on the market such as WooCommerce, Shopify and Joomla, none of these can compare with the flexibility and scalability of Magento 2. If you want to dominate your industry for years to come, you’re going to need a site that works perfectly across a range of desktop and mobile devices.
Why Magento 2?
Good question, but here’s a better one – why NOT Magento 2?
At the time of writing this article, approximately 20,340 business websites worldwide use Magento 2. This number is only expected to grow as more and more businesses make the upgrade from the original Magento version to the new and improved platform.
Couple that with conservative estimates that by 2021, 53.9% of all retail eCommerce revenue will be generated through mCommerce as well as worldwide mobile commerce revenue set to reach nearly £550 billion by the end of 2019, and you can instantly see why you need to be on the right platform.
So, it’s quite clear that the marketplace is changing – and it’s definitely the case that your business should follow suit. Here are some fantastic reasons why you should opt for Magento 2 for your mCommerce store.
If you want to compete for customers, you need to rank well on search engines like Google. Ever since the core algorithm change that Google announced back in April 2015, sites that are responsive to mobile devices have the advantage over those that aren’t. Simply put, if it’s difficult to use your site on a mobile device, Google will lower your rankings on its search results pages.
When it comes to Magento 2, you don’t need to worry – any website you create will automatically be mobile-friendly and responsive for almost any device. The days of creating a separate desktop site and a mobile site are over.
According to Statista, consumers are on average 51% more likely to purchase something from a retailer that has an optimised and easy-to-use mobile site. This reflects the change in consumer behaviour whereby shopping research was previously completed on a desktop computer or laptop – convenience dictates that our smartphone is the first thing we reach for.
As a result, updating your mobile site experience can pay instant dividends. Magento 2 is perfectly placed to help you maintain consistent, uninterrupted browsing as well as a seamless purchase experience. Is building a mobile app the best solution here? If so, Magento 2 can help you do this in a way that maximises sales and boosts conversion rate.
Arguably the most important step in the entire purchase process, your checkout needs to be on point – especially on mobile devices.
If your customers choose to abandon their cart at this point in the transaction, it can be hugely frustrating as you’re waving goodbye to some serious revenue. You need to make sure things are kept simple, secure and fast – that’s what all customers want.
Thankfully Magento 2 comes equipped with an easy-to-use and safe checkout process that can be used across all devices. When customers realise that they can shop at your store quickly and efficiently to get exactly what they want at a great price, they’ll be back in no time. Having this in your arsenal is vital on mobile devices where the competition is even greater.
One of the biggest issues with the original Magento platform was the cluttered and overbearing user admin interface. Things have changed now though thankfully – the new and improved design on Magento 2 has changed the game and you can now edit your site quickly without coming across bugs or time-consuming delays.
No-one likes having to deal with complex processes, especially on a day-to-day basis when managing a business. With Magento 2, things, like amending a product and checking on orders, are much simpler and can be managed easily from a structured admin panel. It’s this structure that carries across to the customer in how they interact with and navigate around your store. Minimal hassle, minimal fuss – just how things should be for mCommerce.
To win at eCommerce in the modern marketplace, you need to win at mCommerce. Focusing on how your business is delivered to your audience is critical and using a platform like Magento 2 is a reliable and efficient way to do so.
If you want to be at the front of the queue, using Magento 2 for mCommerce is a no-brainer. It’s user-friendly, fully optimised and reliable which makes it one of the world’s leading platforms for anyone looking to sell online.