Finally, you can stop crossing off the days and be wishing away the hours because, at last, Magento 2.0 has finally landed. It’s great news for Magento store owners like you, who are looking for increased flexibility, creativity and scalability, while still keeping all the familiar features and stability you’ve come to expect from the world-beating Magento platform.
Moving into 2016 many stores will be looking for increased interactivity and personalisation, as well as a swift and efficient checkout experience. It’s all there. How about a one-click facility for account profile creation? Magento 2.0 keeps today’s purchase details on hand for returning customers. It’s all there ready and waiting to take your eCommerce store to the next level, with faster page loads for your shoppers, and much, much quicker product input for you.
So that’s the general summary for you as a store owner but how about from a more detailed, technical point of view for our developer and solutions specialist readers? Well here’s what we see as the key features of Magento 2.0 in a bit more detail…
Firstly, it’s worth mentioning that community engagement has been a focus in this version which means your technical team have far more access to Magento seminars, special events and the community in general which is great news for ongoing learning and keeping your finger on the pulse.
So from a development perspective, the first thing to mention is that this version will be fully compatible with all popular frameworks and platforms from PHP and Zend for things like cache engine and translation management to MSSQL and Oracle.
There are some significant structural changes that will make life easier for developers and designers when considering layout changes and front-end look-and-feel amends that they don’t want to affect site functionality. A greatly improved customisation process using Visual Design Editor has a drag-and-drop interface for editing layout and makes modifying containers and blocks far easier for non-technical people.
There are also notable improvements to server validation which will increase the security of your site. This is such a concern and a hot topic at the moment for Magento store owners.
Let’s finish with another vital improvement that Magento 2.0 brings…site performance! Website speed and performance are issues that face every eCommerce business and with the page load speed benchmark for consumers falling all the time, it’s never been more important. We’re delighted to say that a lot has changed with this version of Magento and they are quoting a 20% increase in site speed which is really exciting. Improved indexers, the new Magento performance toolkit and Varnish Cache are just some of the upgrades that will support and enhance system performance.
But enough of the hard sell, what do the first users think? Some of the early adopters have already been giving their feedback on the beta version.
Alcatel OneTouch opted for Magento 2.0 to cope with growing levels of business that were already putting a strain on their previous platform. In their reported experience so far, the benefits both for the eCommerce customer up front and their team behind the scenes are invaluable.
As an eCommerce company at the cutting edge of technology, the car manufacturer SEAT aims at target audience with high expectations. With Magento 2.0 SEAT has been able to upgrade and properly optimise their Magento site to cater for mobile devices. Obviously, that’s key in today’s eCommerce world.
A Magento business trading in men’s boutique clothing for the beach, Venroy, had only a few weeks to benefit from the Magento beta version in the run-up to their key sales period last summer, so they needed everything to be up and running very quickly, straight out of the box. Once again, Magento came up trumps, providing a strong and stylish selling experience that is very much in keeping with Venroy’s brand image.
So the news and feedback are not just good, but fantastic! Magento 2.0 looks set to be the go-to platform for eCommerce businesses both large and small. Stick with us for future insights on Magento 2.0.