To tweet or not to tweet? Answer: to tweet, obviously. It’s simple, accessible, and everybody’s doing it. But it’s not just a matter of banging out 140 characters every time you remember you haven’t tweeted for ages. No, you need a working strategy that makes the most of Twitter’s potential, doesn’t get lost in the tide of tweets, and most importantly, have the desired impact on to your eCommerce site.
Fortunately, getting it right isn’t just trial and error, because research (other people’s trial and error) has come up with some Twitter tactics that work especially well. Here then are some ready-made handy hints to help put wings on your Twitter campaign.
When To Tweet?
Weekends. Catch people when they are freer. The top brands do. They know that on Saturdays and Sundays tweets attract a 17% increase in engagement compared with those sent on Wednesdays and Thursdays. What’s more, it’s best after 8 in the morning and before 7 in the evening. That goes for weekends too.
Less Is More.
Why use 140 characters when you can use 99? In fact, tweets with less than 100 characters have nearly a fifth high engagement rate than longer tweets. Why waste your energy.
Learn to make good use of hashtags because people who use Twitter just love them. They provide a memorable and accessible shortcut for getting involved in your discussion and sharing your message. Plus, if you use a hashtag or two, you’re twice as likely to get people interacting with your tweet than without.
Ask For A Retweet (RT)
Tweets with retweet requests tend to attract 12 times as many retweets as those who don’t ask. It sends your message out to a much wider audience, and if you don’t ask, you won’t get that level of publicity. Interestingly enough, it turns out that if you spell the word ‘RETWEET’ rather than abbreviating it to RT, you’re far more likely to get retweeted.
So there you have it. Plenty of reasons to dust off that Twitter account and get it working even harder for you. #itsanobrainer