The eCommerce industry is forever growing and over one-third of online purchases came from mobile devices.
It’s not too much of a surprise that mCommerce has been on the rise for a few years now as we are spending more time on our smartphones to their capability expanding each time there’s a new release. All that being said the extent to which mCommerce is growing is rather striking.
According to reports its states that mobile orders have grown 30% year-over-year from 2015 to 2016, comparing this to five years ago where mobile sales were pretty stagnant at just 10%.
This is unsurprising due to eCommerce companies rolling out more mobile-friendly websites in the recent years, features including single page checkouts and with added integration with mobile wallets like PayPal and Apple Pay, buying from your phone couldn’t be easier.
It is estimated that mobile’s share of eCommerce revenues will continue to rise in the coming years and has the potential to reach 45% of the total eCommerce market predicated in the next three years.
These kinds of figures implicate just how modern consumer shops are heading. People are becoming ever more dependant on their mobile devices which means that developers and marketers are scrambling around to meet the changing needs of the buyers of today.
What are these needs though? Here are five trends that are changing the face of smartphone-powered shopping as we know it:
It’s rather tempting to pass at the ideas of mCommerce customer support chatbots, which may seem like little more than just a novelty.
Big names such as Starbucks and H&M are very much on board with this and it should say a lot about just how much industry leaders are betting on chatbots.
The majority of today’s social media users prefer messenger apps versus the traditional email and phone calls. Smart bots are the end result and they are essentially able to reach customers and respond to requests from shoppers in real time, learn more about your customers and be able to personalize the shopping experience based on their previous purchases or responses.
Bots still have a long way to go, but with the expanding popularity of AI platforms such as Amazon’s Echo, modern shoppers have quickly become highly comfortable with the concept of tech that helps them shop.
The Augmented Reality Revolution
Keeping on the wavelength of chatbots, augmented reality apps related to eCommerce continues to conquer despite the actual technology still in its infant stages.
Yet, we are definitely seeing the possibilities through various apps which allows shoppers to virtually position pieces of furniture in their homes to see if it would look good or change colour on their wall before purchasing the paint.
Recent reports have stated that the push for AR is based on the wants and needs of consumers and merchants looking to splash on fancy apps. 40% of shoppers would be willing to pay more money for a product if they could experience it via AR prior to purchase.
A lot like chatbots, it is fairly easy to dismiss such apps as novelties as the technology is still evolving; however, given by the insane popularity of AR apps like Pokemon Go, there’s certainly something be said for the compelling, conversion, optimization, interacting nature of AR, and of course it’s all exclusive to mobile.
The Future Of Single Click Payments
Amazon pretty much has this locked down but leading mobile wallet players such as Google and Apple are scrambling to offer up their own one-click solutions for shoppers. The ability to drive repeat business in a single click minus re-entering information has been a cornerstone of Amazon’s success.
We will have to wait and see what these other big names come up with to streamline the payment process by buyers, but it’s worthy to note that the increase of single-click payments could contribute to the phenomenon of impulse buying via mobile. By putting fewer barriers between shoppers and products, there are fewer opportunities to drop out of a transaction or have a change of heart. This looks like good news for mobile eCommerce merchants in the near future.
Increased Emphasis On Automation
Marketing automation and eCommerce have always gone hand in hand, Nowadays there are more opportunities to put more opportunities than ever to put the essential aspects of marketing and selling on autopilot.
Email marketing and social media in particular signal massive opportunities for eCommerce merchants considering we’re currently spending on average of five hours a day glued to our smartphones.