We are thrilled to announce that we have teamed up with Vospers – one of the UK’s leading multi-franchise dealerships for new and used vehicles. Alongside the sales of cars, vans, motability and fleet vehicles, Vospers specialise in selling specific parts for a large array of vehicles… and that is exactly where we come in!
We were tasked with redesigning their current eCommerce store from the ground up, building and developing a new site which offers a frictionless user experience, allowing customers to easily find the exact parts needed for their vehicle! The Media Lounge team have created a site that not only looks fantastic but feels fantastic to use.
The new eCommerce store was created using Magento where we designed a clean and clear user interface. This was achieved by combining bold whites, contrasting navy blues and eye-catching pops of yellow throughout the site. Having a clean and easy to navigate site was crucial in order for the user experience to be as simple as possible. In addition to this user-friendly approach, the new Magento eCommerce store has some fantastic features to help and assist users in finding the exact parts they are searching for…
We designed a unique feature where the user can enter a vehicle registration number which automatically shows all the available parts for that exact vehicle. On top of that, the site is programmed to remember each registration number that was used for later visits. Alongside this, we added a Make / Model / Year filter system where the user can search for the exact parts of a specific vehicle. Both these features were created to help simplify the user experience making it as quick and stress-free as possible. To complete the parts searching process, we developed an advanced search bar which utilises an auto-complete feature and an automated related products system making it easier for users to find what they are searching for.
Not only did these features have to work flawlessly on a desktop but they had to be just as effective on all devices. To achieve this we used a fully responsive design meaning that users could easily utilise these features no matter what device they are using. Whether the user is using desktop, tablet or mobile, the clean look of the site and navigation features work seamlessly.
To build upon the easy to use approach used across the site, we created a simple and streamlined checkout process meaning that users could safely purchase products with no hiccups. To do this we teamed up with OneStepCheckout to create a payment section that only has one page, meaning that the user can view all sections of the checkout process at once making for a hassle-free experience.
With the new eCommerce store on their site, Vospers are striving to become the leading distributor of car and vehicle parts in the UK and we were happy to help them get one step closer to this goal!