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Groundbreaking New App By Adobe For Graphic Designers Arrives

  • Written By Livie
  • Posted January 12, 2017
  • 2 minutes Read Time

Graphic design in today’s online world needs to look slick, professional and imaginative to compete with the rest of the digital market place. Anyone in the business of online selling knows about the importance of striking and effective visual prompts that stop casual surfers in their tracks and encourage them to take a closer look at your site and product range; this is evident throughout all of the best eCommerce sites across the world. However, photorealistic 3D modelling is usually only undertaken by people with specialist knowledge, trained to create impressive images and graphics at a higher price tag.

It was only a matter of time though before that changed. As modern technology evolves, professional functionality with an intuitive interface for newcomers is increasingly becoming a reality, and by all accounts, Adobe’s upcoming new kid on the block for 2017 is a potential game changer. Project Felix is graphic design software that combines 2D and 3D modelling functions. It’s a software that is intended to be easily learnt, and accessible for even the designers without the usual specialist software knowledge required for 3D work. With professional quality digital design processes simplified, more and more businesses will find themselves able to achieve great photorealistic results in-house.

If you’re looking for professional editing for product photography compositions, or to create realistic visual representations of scenes, Project Felix will help you do just that, with photorealistic finishes. The software will include access to a starter library of stock images, materials and graphics, as well as a range of simple features that allow you to make fine adjustments to lighting angles and perspectives to bring your graphics to life.

Project Felix also incorporates real-time rendering so that users can see exactly what their work will look like, mid-design, without having to wait for the whole process to be completed. Files are exported into Photoshop afterwards, which means excellent integration into designers’ normal workflow.

If you’re interested in taking a look at Project Felix, it’s part of Adobe’s Creative Cloud, along with digital design classics such as Photoshop and Illustrator. And, if 3D modelling isn’t in your sights just at the moment, watch this space. Software development continues to put professional-level results within easy reach. Tomorrow, you could be your own graphic designer!