How well does your Magento site perform on mobile platforms? Do you care? You should, because nowadays more and more eCommerce sales are done on handheld devices. In fact, statistics show that almost a quarter of online sales are currently done on mobile platforms, with 5% of Smart-phone users having made more than 15 purchases in the last six months. The ease and convenience of shopping on portable platforms means that companies who can make the most of these technologies are seeing sales boosted and profits rise. But interestingly enough, only 35% of eCommerce businesses are mobile-optimised. That means a dramatic reduction in the success rates that could be seen in online sales. It’s time for Magento store owners to get cannier.
Optimisation for mobile platforms is more than simply giving access to your eCommerce site from mobile devices. Even if your customers can access your site from their smartphone or handheld device, you may be deterring them from conversion just by not taking the time to tweak the format to make it more intuitive and user-friendly. Did you know that 97% of all mobile carts get abandoned before the checkout is complete due to unnecessary distractions? Mobile users need fast, simple, obvious routes through your site, with calls to action that persuade users to click and buy at the touch of a finger.
Tablets are fast becoming the device of choice for online shoppers, with 72% of tablet owners making a weekly purchase. Optimising for mobiles includes creating a design that is geared specifically to those platforms. It’s about making the Magento site responsive and interactive for the client. And it’s about keeping the speed fast enough because 43% of consumers probably won’t come back if they got bored waiting for you.
So if you’re serious about your Magento business, then its time to get serious about mobile optimisation. Tell your eCommerce site designer straight – make my website work on mobiles!