Wouldn’t it be useful to have someone to look over your SEO regularly and check everything is working to its full potential? Fortunately, there are a number of useful tools available that can do just that.
Free for a month, Spydermate checks your domain for best practice and optimization against 25 criteria. It scores you out of 100 using a range of different metrics, such as social media shares and Google traffic. After the trial period, there’s a monthly subscription of around $49.
A completely free tool, SiteTrail allows you to analyse your site’s performance and content in 13 different ways, from the locations of visitors to social media engagement to the predominant colours used in the site design. It will predict the revenue you could be getting, based on the traffic and a projection of the possible advertising income, and show at a glance how well the indexing is optimized for SEO.
As well as giving you the usual metrics and analysis, WooRank provides an easy summary you what it considers to be your top five action points for improving SEO. You have an introductory seven days use free of charge, during which you can explore unlimited what it has to offer. Thereafter, the free version of WooRank limits you to generate only one report per week, although you still have access to view all your previous reports. And you can sign up for paid plans, starting at $49 per month, which allow you ongoing unlimited access.
Here’s another free tool. You enter the URL you want to analyse, and Seoptimer shows you a summary of priority action points, along with a more in-depth breakdown over 7 areas, including the header and body content, links, and social media shares.
If you’re looking for analysis of your marketing strategies as well as your SEO, HubSpot could be the tool you’re after. It reports on the effectiveness of gaining new visitors, as well as possible ways to improve your conversion rate.
With tools like this available, you have no excuse not to increase your awareness and tighten up on your site’s performance.