If you are an owner of a small business online, then we have five essential questions you need to ask yourself, as more often than not small business owners turn their attention to products and services as opposed to other essential capacities of their business. But fear not, we’re here to make sure you aren’t one of these business owners because we know that with an eCommerce website, UK business owners are pretty savvy, but may be missing the final piece in the puzzle that will unlock complete success! Take a look and see how we can help:
1. Have I Got Clear And Concise Branding And Marketing?
Essentially, the branding you have for your business creates the fundamentals of your identity. The cohesion of font and colours used in your logo, as well as the appearance literature for marketing, you need to ensure that there’s a strong consistency across the board.
The marketing and branding messages you use for your business displays a great deal to the customer and is a gateway to knowing how you choose to operate your business. An obvious lack of imagination and marketing that is poorly thought out is only going to put customers off and shows lack of professionalism, therefore creating a lack of confidence, equating to the loss of custom.
2. Can Customers Gain All The Info They Need From My Website?
Arguably one of the biggest pitfalls of any eCommerce site, this factor typically sees a website’s absence ability to answer a customer’s questions as a major slipping point. Did you know that no less than 85per cent (!) of today’s buying decision is ultimately decided using the eCommerce and mCommerce? This should be enough to make you realise that your website is the major player in your armoury for providing customers with the answers they desire.
You should have the ability to convey your products and prices as clearly as possible or make it easy for potential consumers looking to buy to ask questions. If you don’t cover this base then any potential custom you could have had will move to the next site that does.
3. Do Customers Know What You’re Selling?
Make no mistake; you should be certain that any customer who visits your site can easily realise what it is you sell and if your product will meet the needs of the potential customer. Don’t be OTT and blind the consumer with technical jargon and phrases that will make them think you’re being too clever, it’s off-putting and creates confusion.
Follow an easy format of clearly setting out what product you have along with what benefit it will have to customers. By offering this kind of clarity in every interaction, and that includes the marketing and networking elements, then you’re on to a winner.
4. Is Your Customer Feeling Valued During And After A Purchase?
If you can gain a new customer then that’s great, but ensuring they are a repeat customer is the key if you are being certain not to be short-sighted. Show the customer that they are valued, important, and will be supported, and you’ll increase the return rate for your business.
It’s also worth remembering that most customers you have coming through to the site are via referrals, so if you aren’t up to scratch in terms of keeping the initial customer happy then your free lead generation goes right out the window! And just be sure to make each customer feel valued and appreciated, and you should see happy customers returning with their friends, colleagues, and family not far behind!
5. Are You Making The Purchasing Process Easy For Customers?
So we’ve reached the point of purchase, but it’s not over just yet, make a purchasing process tedious or complex and there’s your sale gone!
Every one of sales should provide each customer with the same flawless buying experience, no matter the avenue of purchase. Get your friends or employees to try and ‘break’ the process so that you are troubleshooting in-house instead of learning something from a disgruntled customer.