In a stark warning to internet users who post faux online reviews of books, holidays and restaurants, among other things, Amazon has announced it is leading the fightback, saying false posts could end up in a court case.
Amazon, who boasts the world’s largest online marketplace, recently revealed it had filed papers in America against more than 1,000 users it claims offered to write 5* reviews of titles as a means to boost sales on behalf of devious authors or sellers.
Amazon is not letting this slide, and stated in the lawsuit that its brand reputation is being tarnished by “false, misleading and inauthentic” reviews.
As a result of their battle with the dishonest, it claims the 1,114 defendants, termed “John Does” as the company said it does not know their real names, offer their false review service for as small a fee as £3.25 ($5).
The majority of the defendants assure their customers of five-star reviews for a seller’s products.
Additionally, TripAdvisor, the popular online review site, announced it has already shut down nearly 30 businesses solely dedicated to posting fake reviews on its site, in the last six months alone, and it has dozens more in its sights, as they work to kick out the corrupt.
Legal experts have said that although the Amazon court case will have to rely on United States law, the efforts could lead the way for further moves here in the UK in order to track down culprits of wrongdoing.
There are millions of consumers who regularly depend on internet retailers for everything from the standard weekly shop, to annual holidays, and much more. And it’s thought that these millions of online users have been exposed to bogus reviews with the purpose of either boosting one company’s rankings or to tar a rival with a poor review.
With bigger companies realising just how powerful the online world is in terms of its customers, it’s important to have an eCommerce website UK retailers can rely on, and our team at Media Lounge are ready to make sure that happens for you!