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Reasons Why You Should Make Your Site Mobile Friendly

  • Written By CJ
  • Posted June 27, 2013
  • 2 minutes Read Time

Did you know that a massive 10% of all internet users across the world happens on mobile phones? In fact, since that figure dates from 2012, the current figure is likely to be even higher. The trend seems to be that mobiles will soon overtake desktops as the major access point for online activities, so if you are one of the 90% of websites that aren’t yet mobile-friendly, ask yourself this: why not?

Stay ahead of the game

You already know that social media is important, and you’re probably already optimizing your content and marketing. But did you know that, according to digital marketing consultants, optimizing your site for mobile phones is the highest priority for online businesses?

Make the most of your potential

Last year, online sales using mobile phones almost doubled in the USA, and the growth over the next 2 years is set to triple! Can you really afford to miss out on such a vast opportunity for your business?

Keep your customers on board

You know the feeling – you try accessing a website on your phone, only to find that the formatting is all wrong, half the content is inaccessible or it takes a year and a half to load. And just like your customers, what do you do? You jump ship to another site that feels more welcoming and straightforward. Show the public you care about their mobile phone, and Google reckons that 67% of users will be more likely to thank you for it by buying from you that way.

What does mobile friendly really mean?

So what does mobile optimization actually mean for your site? In terms of user interface, you’ll want easy navigation, larger buttons, a clean looking design, and the chance to save any inputted info for next time. You’ll also want to link with social media, provide an email address, and include a phone number they can call with just a click.

Be wise, follow this advice, and you’ll make it the easiest thing in the world for mobile visitors to convert to mobile customers.