The Internet of Things (IoT) – a proposed development of the Internet in which everyday objects have network connectivity, allowing them to send and receive data – is coming to commerce and experts claim it might well offer consumers an alluring value proposition.
A fresh study has cited that connected devices can lessen the process of transactions for consumers and, as a result, intensify the volume of purchases in digital commerce.
According to Javelin’s 2016 Online Retail Payments Forecast, if the research is to be proved right, then IoT will help with contributing to how eCommerce evolution is shaped, and as we are already aware, eCommerce has experienced a notable shift to mobile-driven commerce from the desktop.
The development of services for consumers to access through mCommerce is behind the growth in mobile commerce as retailers and merchants have invested in an area they are aware is driving digital commerce.
There is the potential for IoT to further grow the realms of purchasing efficiencies as far as connected commerce devices are concerned too. For example, Amazon’s new Dash button, a facility enabling consumers to order household supplies by pushing a single button, the report has suggested.