Everybody wants their eCommerce shopping experience to be efficient, accurate, fast and stress-free. Unfortunately, humans are often the weak link in that formula. They make mistakes, get tired, and have their ups and downs. We’re talking about the occasional hiccups in order fulfilment and shipping, the wrong product, size or colour, well, that’s just life. We’re only human, after all!
But picture a world in which human error is solved with robotic efficiency. A.I. that’s programmed to get it right, first time, every time. Imagine robotic technology helping to facilitate order picking, mastermind distribution, safeguard product delivery – revolutionising the whole eCommerce infrastructure.
This may sound like the plot of a new Spielberg movie, but actually big business names such as Amazon, Argos and Asda are already using robots to improve their eCommerce workflow, and mobile commerce statistics too!
Whether or not you’re a fan of artificial intelligence being given a commanding role in business performance, you could pretty soon find yourself up against firms who are doing exactly that, either way. It’s likely to change the parameters considerably. Think about it; At present, some businesses sidestep the cutting edge of automated turnaround times and stock availability, knowing that customers understand there are reasonable limits, especially for bespoke products and services. But if A.I. becomes the norm, everything will change. Those eCommerce businesses operating in the marketplace without robotic assistance could be given a serious run for their money.
Is there a limit to how far A.I. can improve the online shopping experience? That’s a bit like asking whether Google algorithms can really determine what humans want to read. In part it depends on the limits of technology tuning into human drives. But what also happens is that consumers become accustomed to the way technology drives expectations and determines what is and isn’t considered excellent online service.
If smaller and medium-sized Magento UK/worldwide businesses are still going to compete with the big retailers and not become obsolete like so many corner shops in the physical world, it’s likely that they’ll have to face up to the swiftly growing gap in eCommerce efficiency. This of course, is the gap between what’s humanly possible and what can be achieved using robotics. It may be time to invest in that sonic screwdriver after all.