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SEO: Don’t Mess Around With Google Rankings!

  • Written By Javier
  • Posted December 7, 2012
  • 2 minutes Read Time

Those sneaky black hat techniques used to grab the top spots in Google searches are likely to backfire. If you don’t believe it consider the recent case that appeared in the New York Times.

Retail giant JCPenney was found to have been implementing tricks with SEO to rank highly for keywords and phrases such as ‘bedding’ and ‘dresses’. They didn’t authorise the campaign (in fact, it contravenes their policies on natural searches) but it was discovered that a third-party created backlinks to their site that weren’t relevant to JCPenny’s content. It was JCPenny who suffered in the end.

Healthy Ways To Achieve Good Ranking With Google:

  • A good structure that is easy for search engines to crawl and index.
  • Content that is rich with keywords and relevant information.
  • Backlinks that are worth having – i.e. relevant, trustworthy and add value.

These white hat approaches are ethical and in the long term far more worthwhile. Quick fix strategies with paid links, cloaking, spamming and hidden text violate Google guidelines and make everyone’s life a misery.

It’s worth remembering that Google wants its searches to show the most relevant and useful content for users. Those are the sites it rewards. Penalties come to those who succumb to questionable tactics in the hope of cheating the system.

How To Avoid Falling Victim To Someone Else’s Black Hat Tricks On Your Title:

  • Steer clear of SEO companies who offer quick fixes or offer to get a certain number of backlinks for a fee.
  • Examine the backlink profile for your website in site explorer.
  • Watch out for hidden content on your site.
  • Be wary of pages that seem to be designed to target one specific search phrase or word.
  • Find out why, if a page keeps getting redirected.
  • And be suspicious if there are a lot of links being exchanged with other sites.