It has emerged in a recent study that UK retailers took a staggering £24bn over the Christmas period, and furthermore a total of £114bn throughout 2015.
Christmas sales that were based on an eight-week period from 1st November to 1st December (that’s only four weeks?) were projected at 12% higher than the same time the previous year, as well as being marginally ahead of the 2015 twelvemonth average of 11%
The research estimated that approximately 27% of retail sales now take place online, while forecasting an 11% growth this year, foretelling eCommerce sales to rise to £126bn. It also said that all growth in the year had been driven by the rise of mobile: mCommerce grew by a rather significant 42% during the year, while realising an increase of 45% of sales through a mobile device taking place in the third quarter of the year.
The year also saw online spending move towards the discretionary, with sales of gifts, health and beauty and travel up by 18%, 22% and 16% respectively in 2015, when paralleled to 2014. Electricals sales were up by 3%, year-on-year, and clothing by 11%. Home and garden sales fell by 2%, year-on-year.
So it seems as though 2016 is going to be another year of strong business for eCommerce and mCommerce, so if there is anything our Magento designers can help you with to make sure you’re fully prepared, then please get in touch with us.