Ted Baker has recently announced that their eCommerce website sales have been given a healthy boost, rising up by a third in the opening weeks of its financial year, globally.
The internationally renowned brand reported that they would also be looking to continually focus on a multichannel growth strategy after clarifying that its global eCommerce sales grew by 32.3% in the 19 weeks to Saturday 11th June. In the initial period, the business unveiled its first local language website in Germany, to join the existing ones in the US, Canada and Australia markets stating it was “very pleased with its performance at this early stage”.
Along with their success in the eCommerce market, retail sales also reported growth of 12.7%.
Ted Baker’s founder and chief executive Ray Kelvin said of the reports: “These results demonstrate the strengths of the brand. Underpinned by our unwavering focus and passion across all of our products and distribution channels, the talent and dedication of our global teams continue to execute our multichannel growth strategy. We are very pleased with the response from our customers over this period, and remain well-positioned to deliver our expectations for the full year.”
The figures are an extension of an annual return of impressively fast growth for the company as it expands both home and abroad. Sales of £456.2 million increased by 17.7% In the year to 30th January, compared to the previous year, with eCommerce sales up by significant 45%.