When you’re building your Magento brand, it’s so important to look at the overall message your sending – those subtle and not so subtle signals you’re communicating about your brand identity. The art is to cultivate a culture and atmosphere that your potential customers and existing client base will love to be associated with.
There are all sorts of ways you can choose to tell your story online. Tailor your graphics and colour choices to conjure up the aspirational flavour and personality of your eCommerce branding. If you use photographs of people, make sure they reflect the right image for your business, whether that’s high fashion, casual and relaxed, young and funky or classically elegant.
An ‘About Us’ page will allow you to write a more detailed biog that gives your site visitors the feeling of having met you personally. It’s a good way to share key messages about the drives and passions of your business.
Although you’ll probably use a variety of social networking vehicles to keep in touch with clients and secure your active presence in the online world, your Magento eCommerce site is the place where it all comes together – the branding message, the complete look and feel you want to project, the products and services you’re selling, and the images that show customers who you are and what you’re about. With these key points in place on your site, the likes will come rolling in, and you’ll get the free advertising of inspired visitors to raise your profile.
And if all these suggestions have left you wondering whether you really have a story worth telling, there’s no time like the present to get your story straight. Sort out your brand identity, your bio, your backstory. Give your customers a window into your brand so that they have something to aspire to and align themselves with. Tell them your story.