So it turns out that in spite of an apparent backlash against Thanksgiving Day sales events in physical stores, our neighbours across the pond in the US are reporting that consumers have made it their third biggest eCommerce shopping day of the year.
In a new report, it was revealed that Thanksgiving Day attracted a combined total of 243 million visits via eCommerce and mCommerce last year – and that was only to the leading online stores – making it the third biggest single shopping day for online retail traffic in the States.
The shopping day was only beaten by the infamous Black Friday we’ve been referencing so frequently recently, which recorded 274 million visits across leading websites in North America, and Cyber Monday, which saw 261 million visits in 2014.
Retailers looking to keep up the Thanksgiving tradition this year by shutting their high street shops can still reap the benefits from the hunger online shoppers have for a deal. Last year retail company Nordstrom saw a one-day rise in online Thanksgiving mobile traffic of 51 percent, for example.
Combined with Black Friday and Cyber Monday, this short window now accounts for the biggest online retail peaks of the year.
Don’t miss the chance to take a slice of the Black Friday pie here next weekend, by making sure your eCommerce hosting UK business is optimised. If it’s not, get in touch with our team who can help.