We’re always talking here about Magento and its benefits for eCommerce professionals in building and maintaining and developing their online stores and businesses. Today it’s time to take a closer look at the difference between Magento Enterprise and Magento Community.
Let’s get the price thing out of the way. Unlike Magento Enterprise, the Community version is free. You will need a domain of course, and hosting, and you’ll want to get a programmer on board who understands how to interact with the coding and search for ways to fine tune your site in line with your business needs. But with those things in place, you’re sorted for most day-to-day eCommerce business issues. There are search engine optimisation tools, excellent integration with different mobile devices and platforms, in-depth analytics and reporting, and even features that support upselling. The shopping cart is ‘persistent’ – in other words, it is retained even when your customer moves to another device at another time. All this amounts to powerful eCommerce functionality.
Magento Enterprise includes all the above and more besides. It offers ‘solr search’ – the predictive search results that display to guide your customers towards the products they are searching for. It has technical support built in. And most importantly, it is tailored to cater for big business. Some details become more important when you move from a hundred or a thousand products to hundreds OF thousands of items. Speed, for one. Imagine if you could increase the speed of your Magento store’s re-indexing by 80%. What if your page load could speed up by 4 or 5 seconds? Little things add up, and that subtle tweak in speed could make all the difference to retaining a customer rather than letting them slip away. Multiply that thought by the thousands in your customer base, and you can see what’s at stake.
The bottom line is that Magento Community is a very effective and powerful tool for small to medium-sized businesses. It’s probably all you’ll need. But if you’re looking for ultimate scalability and you’re predicting business development on a grand scale you may want to take a second look at Magento Enterprise. If you’re still trying to decide which is best for you, contact us and we’ll help outline the features that are likely to help your Magento eCommerce business.
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