Every year we see some new trends coming through that many claims will change the world of eCommerce and mCommerce as we know it. Many of these don’t come off, but on the other side of the coin, there have been some new introductions that will have had a positive influence on your eCommerce shop revenue.
We’ve picked out a selection of the trends that 2016 gave us which continue to provide eCommerce businesses with the positive impact on revenue that was initially cited. It seems that for now, these trends are likely to stick around and not fizzle into obscurity. Let’s take a look, shall we?
The Progression Of Product Recommendations And Individual Personalisation
You might well be thinking that this first example is not a trend to emerge from 2016, but thanks to advancements made this year, this type of beneficial trend is not just available to the big boys, as small businesses can now easily make use of this technology too.
Services designed to provide all the data collection and necessary tools to make use of the data, which can then offer an exclusively personalised on-site product list, email marketing campaign, or social advertising program, are just what many businesses will have been crying out for. And the proof is in the pudding, as it has been proven to increase Average Order Value (AOV), eCommerce Conversion Rate (ECR), not to mention the volume of returning customers. We couldn’t mention the fact that Cart Abandonment and Time to Purchase both reduced for businesses as a result.
The Saviour That Is Same Day Delivery
2016 saw the arrival of same-day delivery, Amazon Prime Now being one of the most renowned options which are a service that aims to have your purchase with you within 120 minutes!
Seeing the move, other retailers are making moves to compete, with the majority offering next day delivery as a result. The same day delivery option is still mostly based in the country’s capital but for the most part, 24-hour delivery is now a mainstay, giving the consumer improved shopping experience.
A sub-trend born from this is that customers are beginning to expect this service as the norm, and with delivery being up there among the biggest reasons for cart abandonment at the checkout, we would suggest to all eCommerce business owners to offer this service to optimise sales.
The Nichness Of Services And Products
Take Shopify as an easy example. The guys there made it so simple to launch an eCommerce business, and as a result, we’ve seen a significant upturn in the number of websites offering an enticing niche product selection through their ranges.
In the past, we may well have only come across eCommerce stores like these in places like Etsy. However, thanks to the ease of initial set up and general usage, much like that of Magento, these businesses can now offer their wares via their own website and sell through these other channels like Etsy, too.
Another route many business owners have decided to go down is to establish their eCommerce businesses through platforms such as Kickstarter. By using this type of channel, they are getting the backing to get a product launch started, after which they can turn it into a full-time business once they’ve been established. Just to give you an indication of how popular this initiative is, more than 115,500 businesses have successfully begun after going through Kickstarter, with in excess of £2.14 billion in business capital raised as a result.
The Juggernaut That Is Mobile Commerce
If you’ve missed the meteoric rise of mCommerce in the last 12 months, where’ve you been?! We’ve regularly covered the rise and times of mobile commerce through 2016 and watched as it has continually grown in prevalence. This ever-growing juggernaut isn’t going anywhere anytime soon and is only set to become more relevant as we roll into 2017.
Now should be the time (if you haven’t already) that eCommerce business owners sure things up and make certain that their website is fully responsive in terms of mCommerce optimisation, as mobile and tablet sales now account for more than 51% of all UK eCommerce sales. Take the time to look into your Customer Experience metrics so that you can get the best results in terms of conversions which will hopefully be coming from the back of good customer experiences.
There’s plenty of speculation about what’s to come in 2017, but if 2016 is anything to go by, those in the world of eCommerce are sure to be in for another year of exciting times!