When you’re looking to make the most of the current technology to grow your eCommerce business, it’s always worth looking at how others are doing it. We’ve seen Magento store figures skyrocket when owners take the opportunity to maximise their brand exposure and product recognition.
First, remember that the store itself is only one place you can be marketing. Nowadays there are so many interactive experiences available, your Magento products can find themselves appealing to potential customers through a range of media. Think about social networking, apps, and advertising that is tailored to eCommerce customers’ previous searches and interests. Not only that, you can make use of image recognition and other similar technologies to draw together reviews from outside your eCommerce site, and images showing worldwide examples of where your products have been spotted.
There are tools that can pinpoint exactly where your customers are, enabling you to target your marketing at them with precision. A lot of work is being done to improve predictive technologies, such as improvements in natural language searching, so that when an eCommerce customer searches using colloquial language the search tool can respond with near human understanding, coupled with technological efficiency. The term ‘searchandising’ refers to the art of targeting marketing customers according to their search history.
Digital shopping has reached an exciting new threshold of opportunity, and if you’re serious about eCommerce success, then you need to get on board and make the most of what’s available. The current trends show that this year promises to be one where Magento stores could be revolutionised.
These technological trends are laying the foundations for brand new potential formats of product pages. In the future, these could draw on live examples and interaction with actual end users to create a truly informative and persuasive marketing experience. Make sure you’re keeping your eCommerce business up-to-date.