As many as 62% of midmarket business sellers who are weighing up their options going forward in terms of a new eCommerce investment are considering a unified, single-stack solution, such as CRM, ERP, and inventory management, it has been revealed.
The news comes following a fresh research study published by Forrester Consulting. Titled “Tomorrow’s Midmarket B2B eCommerce Will Take Place in the Cloud”, and in what is the first of its kind, the study goes on to examine and highlight how midmarket, B2B sellers respond to customers whose choice for doing business is growing ever-toward being online.
Heightened customer experience, reduced spend, and increased competitiveness is three significant elements that were highlighted as top reasons behind the decision, the report pointed out. Furthermore, the majority of these midmarket B2C businesses are continuing to run legacy, standalone eCommerce technology, and this could be a hampering factor for their market agility as well as their competitiveness in the market.
The report makes clear that advanced eCommerce solutions (having good Magento design on your site is part of this) help to boost sales, help increase new acquisitions and also aid the progression of customer relationships. Those companies who opted to work with unified solutions experienced enhanced benefits, so much so that 19% were more likely to experience healthier cross-sell, not to mention growth in upsell revenue.
Andy Lloyd, NetSuite’s General Manager of Commerce Products, said: “Business sellers realise legacy, standalone eCommerce systems are unlikely to meet the evolving needs of their customers who want seamless, omnichannel buying experiences to engage and transact.”
He added: “A cloud-based, unified solution can provide that experience while streamlining business operations to grow profitably.”