It’s 2016 and we’re still hearing nonsensical SEO myths being bandied about, so why don’t we put some to bed for you right now?
Let’s take a look at six of 2016’s biggest myths and tell you the real facts on each of them, shall we?
Mobile Optimisation Is Overrated
We report on mCommerce a fair bit, and there’s a good reason for this, and that’s simple; it’s massive! This is arguably the most relative trend for online businesses to latch on to this year and moving forward too. If you’re not up to speed with sufficient mobile optimisation then you’re set to lose out, no two ways about it! Google officially measures the mobile-friendliness of your site among its ranking factors, and in Google’s own words:
“On average, people check their phones more than 150 times a day, and more searches occur on mobile phones than computers. But if a potential customer is on a phone, and a site isn’t easy to use, they’re five times more likely to leave.
To avoid losing out in these crucial moments, you need a site that loads quickly and is easy to use on mobile screens. The first step is seeing how your site is performing. We can help by scoring your site for mobile-friendliness, mobile speed, and desktop speed.”
Tip: Get your user experience up to scratch. This is vital in terms of mobile optimisation. Think about how responsive the page is, the design of the page, and page speed as three points to get you started. Our Magento agency staff will be happy to help with other areas for you.
Tip 2: Consider Accelerated Mobile Pages (AMP). What’s this, we hear you ask? It’s Google’s newest improvement facility to heighten mobile web performance for web articles by offering a quicker, lighter version of a page. Its latest presence in organic search results means it’s crucial to, at the very least, trial it to see if it can provide a better-quality user experience.
SEO Doesn’t Need Your Social Media Posts
Ok, social traffic isn’t a factor in terms of ranking for SERPs, but this isn’t a reason for you to ignore it because it still has the power to influence your presence online.
Social media usage is ridiculously prevalent, as we’re sure you’re perfectly aware of, so if you are part of this, with good engaging social media, your authority will steadily build across the social media channels, which can assist with discovery on search engines and indexation.
Being ever-present and holding a regular presence in social media, marketing your business etc. has the ability to increase your site’s visibility, a trait that is valued by search engines as well.
A good social presence doesn’t cement anything as far as boosting SEO is concerned, but it certainly won’t do any harm and is definitely more of a help than a hindrance.
Having Loads Of Webpages Will Get You Improved Rankings
This is an easy one, and the answer is no.
Feel free to create 100’s of web pages if you fancy it, should you think it’ll be worthwhile to the business and the consumer, but why overcomplicate things if it needn’t be? Be aware that not all pages are going to be indexed, therefore producing quality over quantity is a key element factor in driving an increase of your site’s visibility.
Images Don’t Need Optimisation Attention
It’s an easy part of your SEO to overlook, many do, in fact. However, if you are going to try to rise above the rest through ticking all the boxes and getting everything correct and present, then optimising your images is something you need to address.
You may or may not know, but search engines can’t ‘see’ the images you use, or anyone else’s for that matter. So, you need to give the search engines an accurate description so that the image is ‘visible’ for page crawls. Try using a unique image as well as a unique description or caption, and don’t be shy too when it comes to sticking in a keyword to help things along.
Alt text and description completion are the areas to concentrate on here because they’ll add to the likelihood of your image being search engine visible.
You Don’t Need Link Building For Your Campaign
Again, wrong! Honestly, if we had £1 for every time we heard this… well, you know how the saying goes!
Link building evolves with the times and for efficient link building, you need to be thinking about forming credible links that will ultimately up the level of your site’s traffic/presence.
Link building takes time, but you get back what you put in, so it’s a long-term strategy that you can adapt to work alongside your short term work.
SEO Is Over
We’ve saved the most ridiculous until last, mainly so we can all have a good laugh together.
This myth is common, if not the most common myth. However, this is just for the pessimist and the saboteurs.
Search engines and algorithms aren’t going anywhere anytime soon. In fact, if you read our previous feature on AI in eCommerce you’ll see it’s becoming more advanced and even more dominant in day-to-day life so to not rely on SEO to help your eCommerce business maintain visibility and have regular traffic is a truly foolish notion.