The world of eCommerce is steadily evolving over the years and if you want to get your products or services out to the mass markets, you need to have a website. Whilst there are still customers who prefer to wander around the shops and make the odd purchase, a clear majority of your customers are online and are buying there.
So, if you are thinking of moving your small business onto the world-wide-web, or have recently had a website launched and want to see success, there are several key factors you need to keep in mind.
The Price Of Your Products
Customers can, and will, compare the price of your products with that of your competitors. If you can’t offer a competitive price or an added benefit as to why your customers should buy your products over your competitors, chances are they are going to go with the better deal. It is, therefore, important to do regular price checks to ensure that you can offer the best prices to your customers, relative to your business spends. Comparing your prices with your competitors will allow you to come up with pricing strategies that will help you to decipher where you sit in the market and how you can attract your consumers.
Helpful tools include the award-winning pricing intelligence tool from Data Crops, offering customised solutions for your competitive pricing analysis. What is handy about this tool is that it can be scaled based on the volume of your catalogue and will offer the best pricing solutions for your eCommerce website, regardless of what sector it is!
Another popular, and free, web data extraction tool is Import.io; download the tool, and the programme will crawl your competitor’s site for the necessary data.
Implement Secure Transactions
In a day and age where it is so easy for hackers to access your personal and financial information, customers are understandably wary of eCommerce websites that do not have SSL certificates (i.e. a secure website). If your website is not secure, you can’t be surprised when your customers abandon their shopping carts. SSL certificates are easily implemented, affordable and in the long run, vital to your website’s success.
Be sure to be transparent on a wide variety of your business operations, from where your products are sourced, terms and conditions, offers, shipping costs and expected delivery times. There is nothing worse than feeling like you have been lied to, and if your customers feel they have been betrayed, chances are they will not be returning and could cause damage with bad reviews.
Consider The User Experience
Make sure your website is easy to navigate so that customers can find information or products quickly.
Allow customers to leave reviews to encourage potential customers to buy with you, and ensure these are clearly visible – preferably on the product pages themselves.
It is also vital to ensure your website is mobile-friendly to encourage spending from this platform. This is where a specialist eCommerce website builder will come in useful; if you are yet to build your eCommerce website, they can help highlight all the essentials you will need to make your website user-friendly.
Our helpful infographic below outlines these key points, as well as some statistics about m-commerce. Our key advice is to ensure these four points are covered and your eCommerce website is sure to see some positive ROI once you drive people to your website with the appropriate marketing. It is important to make sure your business is monitored and upgraded on a regular basis to ensure that your website stays current for your target audience. Don’t hesitate to get in touch if you would like some help creating an awesome eCommerce website for your business!
If you would like to use our infographic, please include attribution to https://www.medialounge.co.uk/ with this graphic.