Words are great, but actions speak louder than them and a picture is worth 1000 of them. With this in mind, it may be time to crank up the visual impact of your eCommerce marketing. And how better to do that than with the help of the up and coming social and visual networking platform that is Instagram!
If you want a way to create some valuable user-generated Instagram content fast, why not advertise a competition, with rewards that will get a wide range of creatives pumping out visual magic without you lifting a finger. Ask them to come up with images to show what’s so great about your Magento brand. You’ll have the added benefit of creating a buzz around your business even before the entries come in.
You can, of course, create your own Instagram photos too. Why not start by showing some inside info on the workings of your business. Especially in this age of reality TV, people love to get a glimpse of what’s happening behind the scenes. It offers a deeper engagement with your eCommerce brand and gives them the chance to feel they’re on board with you.
Another tip is to use photos of your products within real-life contexts – either just studio images of products worn and used by real people, or action shots of those people at work or at play in daily life, with some clever product placement! Those ideas will make your brand even more aspirational if customers can see the people having fun or being successful and happy by being affiliated with you.
There are many reasons why Instagram works – not least the fact that it works so well on mobile devices and is mainly visual, so it’s quicker and easier to digest the content. So use Instagram to access the currency of photos and visual imagery that will take your marketing to the next level.