It may be obvious, but it’s still a fact worth repeating – Facebook ads are a powerful tool in the world of Magento eCommerce marketing. Facebook has a virtually unrivalled reach and it would be a bit careless to overlook it as at least part of the eCommerce sales strategy for your Magento store. If it’s been a while since you considered this route, here’s a nudge to think again.
Setting up a Facebook advertising campaign will certainly get you focussed. You’ll need to start by deciding what you aim to achieve with your ad campaign, who you want it to speak to, and what response you are hoping to persuade that target audience. Make sure your aim fits with the broad objectives of your business, as well as your team’s specific goals for this season. The kind of objectives you’ll be choosing between include boosting posts, getting website views, reaching out to your locality, or maybe getting your store’s shiny new app installed. Do you just want to boost familiarity and spread the word about your stall? Is it plain and simple conversions that you’re after, or big volume sales?
Make sure your eCommerce Ad is optimised for your Magento hosting campaign objectives. This would make sense in any marketing drive, but with Facebook, you’ll actively be at the mercy of users who will be encouraged to agree or disagree with the relevance of the ad they’ve received, which will have a knock-on effect for your credibility with Facebook.
The cost of placing a Facebook ad depends on the choices you make, and whether you opt for the automatic or manual setting. (This can be changed later if necessary, so try using the automatic option first and see how you go.) Automatic pricing is based on the objective of maximising eCommerce website conversions.
It’s worth using a bit of trial and error to tweak your Facebook ad campaign – the design, or maybe your assumptions about the target audience – but if you’re clear about what you want to achieve, Facebook advertising could be a cost-effective and efficient choice for your eCommerce business.