Instagram is one of the biggest social media platforms with over 700 million monthly active users, with less competition and often more engaged audience than other social media giants like Facebook and Twitter.
This presents businesses with a big opportunity to market their products to a more targeted and interested audience without spending an enormous amount of money on paid advertising. So whether your strategy needs a bit of an update or you’re a newbie to social media, here you will find some tips on how to use Instagram for your business.
Showcase What Your Company Does In A Creative Way
Focus on the solution you provide and not the products you sell as on a platform like Instagram its essential to add value to your customers and also look pretty while you do it. Never underestimate the fact that your most important asset on this type of social media network is visual content.
If your business is oriented around service then focus on showcasing the process behind the service. Try and show up your company’s culture, share your mission with the world or simply share tips and how-tos. It is possible to upload short videos and boomerangs too which can add a more fun dynamic to your feed.
When Instagram launched their stories last year it was of course direct competition for Snapchat. However, in the past year, Instagram has heavily developed the feature and made it its own.
Stories last for 24 hours and are displayed at the top of follower timelines, they can be used to capture behind the scenes content that doesn’t have to be as high in quality as regular posts. Using stories will make it easier to experiment with different content types such as photos, short videos, Boomerang, and rewinds.
You can tag in other users to your stories and have the addition of fun face filters, text and stickers too.
Creating A Winning Profile
As a brand, you probably do a whole lot of things and offer even more solutions. Try not and get caught up in fitting all of that in 150 characters for your bio. Try and mainly focus on the most important aspects that your company has to offer!
Becuase the only clickable link is in your bio section make a habit of updating it. A lot of brands forget about this and often just leave it on their website which is fine but changing it to make it relevant will show you are just that little bit more dedicated.
Instagram has also launched their Instagram Business profiles as well as paid advertising. As a Business profile, you are able to add a phone number to your bio and also gives you access to exclusive analytics data.
Take Them Behind The Scenes
Customers will always have a natural curiosity of where their products come from and who is behind the brand and Instagram is the perfect way to show them what you wouldn’t normally see over on their website. Whether your team is on an outing or even just had a bit brainstorm meeting, it’s up to you to take a pretty picture and upload it. You may find that it’s best to try and out a different style of posts until you strike gold with the one that will engage the best audience.
Expanding Your Reach with #hashtags
Using hashtags is the best way to expand your overall reach. These can be campaign specific or general but we will say that it’s important for them to stay relevant or you might come across as a spam account! It’s also a good idea to set up your main company hashtag (#yourbrandname) or a play on words with your brand for example here at Media Lounge we have #MediaLoungeLife. Having this circulating around on various posts make it easier for people to find content related to you as well as your content too.
Collaborating And @mention Other Users
Instagram is one of the strongest social media channels for highlighting collaborators and sharing customer success stories. Posting and mentioning other users will not only boost their reach which they will be grateful for but also will give you more and different content which means your feed won’t get monotonous and boring.
Analyse Your Success And Build On It
You can read all the articles in the world about the correcting posting times but you will find out what works for you and your business through testing it yourself.
The use of social media tools makes it that little bit easier bit try not to rely on these too much as your page will lose its individuality.