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Using Pinterest For eCommerce

  • Written By Adam
  • Posted July 7, 2015
  • 2 minutes Read Time

Magento eCommerce business owners are no strangers to the power of social media, and we’re always advising you on the basics of Facebook and Twitter promotion, but what about the powers of another platform – Pinterest? Let’s take a look at some of the ways in which Pinterest can help boost your eCommerce store in the UK.

Increase your eCommerce conversion rates with Pinterest

It’s well known that in the USA Pinterest has held a particular attraction for female audiences, with even candidates wives starting their own boards in recent presidential election campaigns. However, did you know that in the UK the Pinterest demographic tends towards men in their 30s and 40s? If you haven’t come across Pinterest before, picture users having ‘boards’ onto which they ‘pin’ visual and textual content designed to attract to their target audience and to encourage visitors to pin and share content. Different eCommerce companies will use Pinterest in different ways. The major players on this platform are exclusively online stores such as Etsy and Asos but have a look at the some of the other big names to see how different boards make use of their Pinterest boards for increased eCommerce UK sales.

How about Argos? Their Pinterest profile tempts buyers with phrases and graphics that are designed to give a festival feel, getting visitors in the mood for positive life experiences that Argos products will be seen to enhance – family occasions such as Mothers Day and Barbeque Season are celebrated, as well as new educational terms.

John Lewis cashes in on social proof by displaying a board that shows user favourites, allowing potential purchasers to follow the current trends. Online information is updated monthly to build a regular following and keep up with the market.

House of Fraser is one of the more prolific high street stores on Pinterest, with lots of different boards, ranging from their own products to life-affirming quotes. Bear in mind any engagement is a positive thing, and so whatever gets shared or liked is a definite bonus in eCommerce terms.

Consider whether your online store could do with a bit of Pinterest magic to excite some more eCommerce activity, and unleash your creative side with some fabulous visual content.