Speed is of the essence in online sales, especially when it comes to those high traffic dates in the calendar, where queues and crowds are inevitable.
Summer sales, the run up to Christmas, spring campaigns – whenever your online business is about to deal with high volumes of customer, a fast Magento service is key. Every eCommerce retailer understands the importance of super-quick screen loads and seamless online transactions. So let’s look at 5 ways you can tune up your Magento speeds.
One way is image optimisations. Yes, those beautiful glossy pictures on your product pages look amazing, and they’re just the thing for customers on desktop computers with high speed wifi. But think of your mobile clients, sitting on public transport browsing your stock, and finding excessive load times just too much to keep their attention and their interest in purchasing. Use an image optimising tool to strip away any unnecessary detail and reduce resolutions to manageable limits, and you might entice even a bus passenger to make it through the checkout.
Another less obvious aspect of optimisation is ‘concatenating,’ which basically means that a few different kinds of files can be processed simultaneously rather than one at a time. There are merging options for this available in the Magento development menu.
Be intelligent in your use of tracking scripts. You really don’t need to track your customer’s every single movement, and if you try, you’ll make your Magento site really clunky and slow. Think about the key actions you need information on, and save your analytics codes for those.
You don’t need all the bells and whistles to enhance your store. Simplicity and minimalism is key for online selling. Let the products speak for themselves. So cut down on any animation or graphics that are clogging up the works, and let the improved speed do the selling instead.
And finally, calculate the time limits for your developers, so that they know what they have to work with when they’re designing your online store. Bear in mind that customers online will very quickly click elsewhere and find a bargain more quickly in another store, rather than wait around for your page loads.
There are always ways to tweak your site to increase Hopefully, those Magento optimisation tips will result in more sales for your business.