Email lists are invaluable for growing your eCommerce Magento business. They allow you increased interaction with your customer, which is key. They keep your brand at the forefront of your client’s mind when they’re shopping and recommending their friends to great suppliers. They allow you to target your products and campaigns to the right shoppers, reducing the amount of irrelevant post, and tailoring your marketing to the eyes and ears of those who will really benefit.
Gold dust. So let’s look at some ways to grow this email list of yours.
The first is to use social media to increase your brand engagement and to meet your target customers in the places they naturally hang out. This means you improve your awareness of needs and preferences, and you can also use Facebook and Twitter to offer customers the chance to sign up for emails.
When you’re offering the chance to sign up for your email list, be clear about the call to action. Customers like to respond to specific requests, rather than a vague invitation. Why not consider adding incentives for those who opt to receive your mailings and newsletters. There could be exclusive discounts or freebies, just for those who take this step. (When you think about the free products you could offer, don’t discount writing manuals and expert how-to pages that not only give your customer the valuable benefits of your expertise but also continue to put you on the map as an industry expert.)
Definitely, make sure that the sign-up process is easy, or even those who have been attracted to join the list could be frightened off. That means not just cutting down on the contact information you need to collect, but also making sure your contact form is mobile friendly. Mobile devices are where most people are likely to spend much of their online shopping time, so it’s important to be accessible on smartphones and tablets.
With those tips in hand, you should be well on your well to building a key list of customers who want to receive your email postings. Look into segmentation and other tools to refine your email efficiency further still. These tools are valuable when it comes to sales on your eCommerce store.