The way we shop has changed dramatically in the last few years with both positive and negative implications for businesses and consumers alike.
You can now order almost anything you like with the click of a button and have it delivered within a few hours, but this has led to the collapse of many smaller shops and this has almost killed off the traditional high street.
A new whitepaper from internet provider Plusnet titled ‘How the future will influence retail’ brings together detailed predictions about how the internet, web design, eCommerce and geolocation will influence the ways we shop in the not-too-distant future. Here are the 5 big changes they believe will affect the future of eCommerce over the next few years:
More Immersive Websites
Every business will have some form of online presence, whether that be through their own website or social media account. Better broadband speeds and mobile connectivity will see shopping experiences becoming more immersive and ambitious in the next few years.
Greater Site Speed
As internet connections speed up, having a quick website will be even more of a priority than it is now. Online retailers will not want to keep their customers waiting or risk losing them to a speedier competitor.
Shopping From Home
Although you can already order your food shop at home, trips to the supermarket will get even less physical and more virtual – run out of teabags? Simply tap a button and voila, a fresh batch is on its way to your door.
Personalised In-store Experiences
While actual shops can expect lower customer numbers, those that do make the effort to get down to their high street will see their experience involve digital tech, feedback and ongoing suggestions for how the store can improve.
This is the big one. Shoppers will actually be able to try before they buy thanks to virtual reality, 3D printing and augmented reality – something that could become huge in the competitive eCommerce marketplace.