If the 2015 holiday period taught us anything, it is that mobile commerce isn’t slowing down. This surge in people using mobile devices looks as if it will play a huge part in how we complete our shopping.
That part is expected to grow in 2016 and the coming years. A BI Intelligence report has stated that mobile commerce will make up 20.6 percent of overall eCommerce in 2016, which equals $79 billion (£54 million). By 2020, BI estimate this will increase to 45percentt by 2020, equating to $284 billion (£195 billion).
Why the huge increase in such a short space of time? Many millennials use their phone as a primary device. Try telling a teenager to put down their phone, it’s an effort in futility!
As they earn money through work, and retailers are making it easier to complete transactions, those pounds will be spent.
The future also looks to be favouring the mobile web over apps. Search engines and social media promos lead shoppers to their mobile browsers, rather than apps.
It is only giants in their industries with well-established apps that have seen higher usage on their apps over mobile web, which includes the likes of Amazon.
So with this in mind, optimising the mobile checkout experience should be a top priority for 2016! Currently, mobile conversion rates are still behind those of desktop devices (there are a few exceptions to this, e.g. Nike).
Due to the smaller screen, shoppers are finding it hard to view items properly, struggling to read product details and entering their payment details is just a nightmare!
Enter seamless payment services such as Apple Pay to mobile web checkout pages, making purchases quicker and cleaner. People who have a bad experience when checking out will be less likely to return, so getting this part right means you’re more likely to have a return customer.
Physical stores will also be doing their best to support the mobile surge, with the help of location data. From this, they can learn about the habits of the user and how they shop. Stores will also be making it easier for shoppers to access information about products online, whilst they are stood in store.
Essentially, 2016 is going to be a big year for mobile commerce, so you need to make sure you are up to date with your mobile site. That’s where we come in, by helping you to improve the mobile experience of your potential clients. Contact us today for more information about how we can help you, and make 2016 the year you really nail the mobile experience!