There is a constant battle when it comes to marketing for your business, so which platform would work the best for your advertising and marketing strategies?
The truth is that the methods used and the results you can get from traditional marketing are very different when you compare them to digital.
If you are still unsure of what digital marketing actually is then let us explain. It is a form of marketing that makes use of electronic devices, whether it be computers, smartphones, tablets or Television. It is mainly carried out via the web unlike traditional marketing which is done through offline media, for example, printed posters and billboards. To put it straight just like the physical world there is a world known as the digital world, where all social media platforms exist along with the internet and smartphones. This is a world that most people remain rather than out on the actual streets, hence a need to market to them other than with a poster.
The debate continues as to whether digital marketing is too overpowering and surpassing traditional marketing. Over the last 12 months, the use of traditional marketing has fallen nearly 16% while in the same time frame, expenses for digital marketing increased over 14%. Are there any real advantages to using digital marketing over traditional means. Here some major benefits of using digital marketing.
Level Playing Field
Through digital marketing and the web, each and every business has equal opportunity to market its product and it is significant how large your physical business is or that of your competitor. Through proper content ad, campaigns, organised website and other compacts of digital marketing, a persuasive business with good advert content, concept and customer engagement would gain more regardless of its size.
Digital Marketing is More Accessible
The internet has a wider reach and this makes digital marketing more accessible. Digital marketing has the potential for reaching exponentially more customers than the more traditional marketing since the most aspect of digital marketing is wide open to all web users such as SEO marketing which is very different to the more restricting traditional forms.
Digital Marketing is Tracked and Measurable
You can track your digital marketing campaign strategy in order to see how it’s generating leads and also how your targets are responding to your marketing campaign, with that you can identify the specific strategy that is more effective as well as identify the lapse to your marketing campaign for modification. There is so much tracking you can do. You can also measure your progress against your business goals and quickly adapt your entire marketing strategy to take advantage of what’s working best.
Digital Marketing is Cheaper
It’s no secret that digital marketing is more cost-effective than the more traditional forms. A well-executed digital marketing strategy, for a reasonable monthly investment, gives your business the power to advertise effectively against larger competitors, reach a wider audience of qualified customers, generate new revenue and get the data you need to accurately measure your return on investment.
In digital marketing, you are provided with multiple choices from a display ad, SEO, and a lot more. You can modify your budget in order to run a digital campaign accordingly, whether it is on social media platforms or search engines. Digital marketing allows a budget which you can afford. Plus, many strategies do not cost any money such as setting up a social media page or a blog.
Change in Customer Behaviour
The concept of marketing is totally customer segmented because they are the most important assets and customers are aware of this power. Before purchasing any goods either online or offline, they conduct research of such products, checking reviews, referrals and content relating to the product including information on the business online. They can only identify your business if it has utilised digital marketing through SEO, display ads, social media marketing and so on.
Provides Customer Engagement
Digital Marketing is a two-way street where customers are not only accessible but are also engaged. The business tends to interact with the customers easily, understanding what the customer needs through feedbacks, identifying the customer’s challenges with their products and creating a stronger customer relationship which would boost sales. However, it is difficult for customers to interact with more traditional marketing since it is a one-way street with 90% awareness.
Each and every brand has its target customers and those who their product caters for. Digital marketing can be conducted to specifically focus on such potential customers, unlike traditional marketing which is difficult to segment except for only by location.
So, if you have been leveraging on traditional marketing, it’s time to expand your vision and that of your business, go digital and utilise digital marketing.