In today’s digital world, websites have been replacing printed sales and brochures for companies. Visiting a company’s site is just like stepping through the front door of a physical store and roaming through its aisles. As you continue your journey on the site, not only will you learn about a company’s product or service offerings, but also get a feel for their culture, staff and what their main mission is. Now, while a strong product or service can definitely initiate a sales enquiry, it still comes down to the fact that people like to do business with people they actually like.
Why Create A Meet The Team Page?
When it comes down to creating your new site, your very first natural inclination will be most likely to ensure that your product or services pages are designed and developed for the best user experience possible, which should indeed be a priority. However, you would be mistaken to not spend as much effort in finding a way to tell the story of your company and most importantly showcase your best assets – Your employees.
Providing information about your team sends a signal of trust to your potential customers due to the fact that they now have an understanding of who they will be interacting with. At the end of the day, it may be your product that brought your customer to your door, but its down to your team that will provide the great experience that will create long-term and repeat customers.
How To Make Your Team Page Impactful?
Creating a team page can be as simple or as complicated as you desire. Highlighting your team can involve providing a brief biography and photo of each person. However, in order to make your team page more impactful perhaps consider consulting with and having professional photographers take photos of your team and allow your team members to personalise their biographies so that they appear far more relatable and approachable.
Below are some great recommendations on just how to achieve the best biographies and how to get the best photos of your team.
Make it personal: In addition to providing work history and other credentials, consider allowing your employees to provide some personal facts including what they enjoy to do in their spare time, what motivates them in their career or even if they have any pets.
Providing Contact Information: If it’s appropriate, be sure to provide information so that your potential customers can learn more about your team member. You can include their work email address, LinkedIn profile or even Twitter and Instagram handles too.
Backdrop: When it actually comes to your photos, consider just how you would like your team members to be perceived. If your office has a more casual feel and relaxed vibe, then consider getting creative with backgrounds and poses whereas if your clientele is more suited to professionals and business suit minds, perhaps having a more traditional background with good lighting instead.