In the past, if you were trading online it was enough to have a website. Nowadays, there’s more to consider. Today’s eCommerce sellers need high-performance tools and strategies to compete in a very busy marketplace. The average online customer expects a certain level of professional service, and the average seller needs more automated features. Enter Magento.
Magento is an eCommerce platform that offers an attractive and user-friendly platform for online shopping. Products are quick and easy to search through. Shipping cost calculations, discounts, and item availability are straightforward and effortless. The contents of shopping carts are held even if you end your shopping session or move around. Magento optimises to the whole range of portable devices, allowing online customers to enjoy a seamless shopping experience when they change from desktop to laptop, to tablet to phone and back again.
For the seller, the benefits are huge. Magento offers powerful scalability and flexibility for online selling, with a range of versions available to suit budgets and business requirements. You can enhance your business potential when you use analytics and segmentation. Being an open source platform, Magento benefits from ongoing development from a team internationally who are constantly looking for solutions to problems and tweaks that will improve your digital commerce service. With a Magento expert on board, you’re able to optimise your site’s functionality to deal with just about any situation.
If your business is on a smaller scale, you’ll most likely find that many of the default settings of Magento will suit you without a problem. Site layouts that come as standard are very often flexible and powerful enough to suit business without the need for too much customisation. But if you find yourself suddenly experiencing a surge in business success and you need extra features to cope with a greatly increased customer base, Magento can handle it.
Put simply, with Magento online shoppers and sellers alike have a shopping experience that is intuitive, attractive, and with access to cutting-edge eCommerce technology.
If you’re looking to start, expand or develop eCommerce for your store, get in touch and we’ll talk specifically about your business and how Magento can transform it.