Okay, so, cards on the table, if you haven’t noticed yet, we love Magento. Of all the ways there are of hosting an online store, for us, Magento wins hands down every time. Sometimes we like to offer a balance of opinion here, but in this post, we want to give you some reasons why you definitely should opt for Magento as your eCommerce platform.
Let’s look at some stats from Magento’s recent post, Grow Your Bottom Line Today.
eCommerce is competitive enough without having to factor in the running costs of your online store. And like in all of life, it can be tempting to go for a cheaper alternative to improve your bottom line, but then find the knock-on effect is a drop in growth potential. The great news is that on average Magento will save you 50% of the cost you’d have to invest in other eCommerce platforms. That includes the implementation of the platform and ongoing management.
That’s without pulling punches with business growth too. Many, many of the top major online businesses use Magento as their eCommerce platform. According to Internet Retailer’s 2016 Top 1000 sales data for North America, Magento users saw commerce sales grow 3 times faster than users of other eCommerce platforms.
The cutting-edge levels of customisation that your eCommerce Magento site offers make all the difference to serious online brands. It’s flexible, it can be tailored and tuned to your brand, and that means creating a customer experience that enhances the relationship between your business and your customers. One luxury brand owner is quoted as saying they saw an increase of 40% in eCommerce sales during 2015 through using Magento.
How about ROI? The great news for Magento users is that a Forrester Total Economic Impact study commissioned for Magento concluded that sellers using the Enterprise Edition of Magento achieved a return on investment of 159% over three years.
It’s these type of reasons that are why we have no hesitation in saying that Magento is the best platform for your business. If you’re looking for some help or advice on how Magento can boost business for you, get in touch.