Ultimately you want traffic to your site and blogging generates the traffic you are after. We all find it tempting to give in to the idea that the only way to generate sales is engaging direct sales.
Handling inventory, nurturing your email lists and calling to make potential new customers, this method will only go so far to a certain point.
Blogging is a great way to build your overall audience and generate more traffic and sales for your business. Amazingly even infrequent posts can generate traffic.
Having more blog posts drives traffic to your site because it improved SEO; it lets you tell stories that hopefully convert visitors into customers and increases the chance of engagement.
If your audience is small, you might feel tempted not to blog as you feel no one would actually read it but don’t give in. Blogging means more pages for your site as more pages means more internal links pointing to your homepage.
Internal likes are great however links from other sites are much better. When an article is shared via social media and gets linked to on other sites then your page rankings will really improve. It will be easier to generate links from interesting content than your product pages.
Keeping a regular blog also signals that your site is constantly being updated and search engines track these changes. Each new post is a sign that your site is active and Google rewards that by ranking your site more highly.
Overall blogging will give you the opportunity to rank for more key phrases because it gives you a way to create content around the keywords you are wanting to tag. If you link any product page in your blog posts will also benefit if someone links to your post.
It isn’t just the fact that someone searching for what you write about will have a better chance of coming to your site but you are giving yourself the opportunity to create strong internal links with rich anchor text that link to your product pages.