Facebook has launched a desktop-only feature quite simply titled Facebook Professional Services, which allows its users to find reviews and information on local businesses.
The feature, which was released this week hasn’t been widely publicised so we thought we’d give you some insight:
Head to one of Facebook’s business categories and it’ll bring up a list of well-rated local businesses, alongside the relevant links to their business profile pages on the platform.
There are a variety of categories for the user to choose from, though it appears there are still some early bugs in the system that need working out in .1/.2 updates.
As it stands Facebook is in the “early stages” of testing the service, a company spokesperson was quoted as saying. They added that the feature is a “way for people to easily find more Pages for the services they’re interested in.”
The feature was first noted by Sreedev Sharma, a social media manager at a company in India called Acodez IT Solutions. Sharma then sent his findings to Search Engine Land, which reported it just two days ago, on Monday 14th December.
At present, there are no direct links to the feature from Facebook’s homepage or its mobile apps.
We’re aware of the fact that Facebook has softly rolled out features previously, however, these are characteristically tests for future updates, not key platforms.
Since many small businesses use Facebook as their primary web presence, this feature could become useful in the future, adding another string to the bow of not just Magento eCommerce developers but for other local eCommerce businesses too. It’s worth noting that if you search for businesses in your area the results come back as no matches, so you may have to keep an eye out for when the service is rolled out officially.