Conversion Optimisation

You’ve got a website, you’re content with how it looks and it ranks well for some of your key search terms, now you can sit back and reap the benefits. Well not quite. Optimisting the conversion rate of your website, to ensure that the highest possible percentage of visitors become customers is one of the most effective ways of increasing the business your website generates.

The Internet is full of websites that just don’t live up to their potential, websites that do OK, that look nice enough but that don’t generate the sales or enquiries that they could or that they should.

With this in mind the conversion rate of your website, should be just about the most important number you look at, when determining how successful your website is. It shows you the percentage of visitors that go on to become customers or the amount of traffic you need to attract to generate a sale.

There’s no concrete statistic but the average conversion rate for an ecommerce website is believed to be around 0.2% meaning that if your site is “average” you’ll need to attract 500 visitors just to make 1 sale, a daunting prospect for most businesses.

So how can we help? Making a button bigger or changing its colour is always a favorite tactic for companies that claim to be “conversion experts”. However, in truth every website will behave differently and there’s no hard and fast rule that, if followed, will ensure your website performs at it’s best. We treat each website differently and we focus on turning visitors into customers, using a combination of experience, technical know-how and determination.

As part of optimising your website we can help you:

  1. Deliver the right content, imagery, page design and aesthetic appeal
  2. Develop effective user journeys through your site
  3. Create the optimal customer experience for the brand
  4. Utilise the power of search results, customer journeys, product pages, baskets and checkout
  5. Combine the above into a funnel that more successfully converts visits into purchases

Get in touch today to see how we could help you.


Online shopping websites built using the award winning and industry leading Magento ecommerce software.
How we do it

CMS Website

Websites designed to entice visitors and encourage a call to action such as an email or phone call.
How we do it

Mobile Commerce

Reach a growing audience of mobile shoppers with a store built specifically for smartphone platforms.
How we do it

Social Networking

Facebook, Twitter, Instagram, Youtube and Google + can be part of a crucial strategy to increasing brand/product awareness and driving relevant traffic to your website.
How we do it
Get in touch

Get in touch

Our contact Close Telephone: 020 7099 1827
Local Rate: 0845 003 8182


We try to get back to all enquiries within 24 hours with a personal response.

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