As a site that is integrated with two others, one of the main aims of the Barstool site was to allow customers to get the exact product they were looking for after the homepage. This involved combining the layered navigation you usually see on a category page with the homepage to shorten the process. The other big aim of the site was to utilise all the tools we had available to increase the conversion rate. As a result, we utilised features such as Yodel integration, review reminders, a share your cart option, Facebook, eBay and Amazon integration, plus a specially-designed mobile version of the site.

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