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Nite Watches

Nite Watches

Magento 2 Store

Nite Watches is an independent British watch brand that uses self-powered tritium illumination technology to allow wearers to tell the time, anytime.

They approached us with an existing part-Magento, part-WordPress store which was attractive in its design but lacking in what it offered the customer in terms of usability.

What was different about this project was that Nite also wanted to combine the new site launch with a complete company rebrand which was to include all newly branded products across a UK and US multi-store. The task we were posed with then was to deliver a beautifully designed Magento 2 store which worked across multiple country storefronts and had a strong focus on user experience.

We not only provided them with an elegant and engaging store to showcase their stunning new rebranded products but also crammed it full of new features that gave their customers a much improved online shopping experience. This includes flexible split payment options with Klarna Checkout, allowing customers to pay right away, later or in 3 smaller instalments, as well as a customer rewards point system that encourages repeat business.

A word from our project manager…
We have been working with Nite for almost a year now, supporting their Magento 1 store on a daily basis. Designing and building their new Magento 2 store was part of the natural progression in our business relationship and we were excited to take on the challenge.

The new multi-store website was developed in a relatively short timeline in order to coincide with the new rebranded stock. The result is stunning - for both website design and product design.

Dan, Project Manager
Nite Watches iPad Preview
Elegant and engaging design