Shay & Blue
Shay & Blue are an established, boutique perfumery based in London. Ethically conscious, all their fragrances are free from parabens and toxins, vegan-friendly, cruelty-free and made using only sustainable ingredients and recycled packaging!
As a client we have been working with for a number of years, hosting and supporting their Magento 1 store, we were delighted to take on the challenge of building their brand new Magento 2 store as part of the next step in growing their business.
The client wanted a fresh new design which would be full of colour and character and appeal to a younger, millennial audience. The new design needed to have a strong focus on website usability whilst also including more brand elements throughout.
With an almost glossy magazine style, numerous interactive home features and Instagram reel, the site certainly has a younger feel to it. Its simplistic category structure makes for a quick and easy browsing experience while the minimal page design allows for swift navigation through the site, ensuring user experience is at the forefront of the design. The site is also integrated with Brightpearl and Mailchimp to make for seamless backend management, and easy data collection and marketing automation.
As a team, we’re very pleased with the look of the new Shay & Blue site and we’re confident that every customer visiting the store will find it simple and enjoyable to use as well as aesthetically pleasing. We hope to see Shay & Blue continue to grow as a brand thanks to the launch of their fantastic new Magento 2 store.www.shayandblue.com