All businesses need long-term goals as well as short-term – let us help you achieve them with one of our eCommerce SEO campaigns.
You’re probably already aware of SEO or Search Engine Optimisation, but if you’re not, it’s the process whereby a site is tuned to work more effectively within Google’s ranking algorithm, therefore moving your site higher on results pages and increasing the amount of organic traffic. This includes things like improving content, adding blog posts, developing backlinks and more.
An eCommerce site that ranks well with Google will benefit from more organic or ‘free’ traffic and therefore more sales. There’s no question that ranking higher than your competitors in organic search is important, but it’s often forgotten just how important it is.
Recent studies suggest that the top position on Google search results pages receives an average click-through rate of 36%. Compare this to position two which only gets 13% and position three which receives less than 10% – you can see where a robust SEO strategy could be make all the difference. If you don’t rank on Google or other search engines, how do you expect customers to find you?
eCommerce SEO Strategy For Online Stores
The Media Lounge marketing team have an abundance of eCommerce SEO experience and can build a comprehensive strategy from the beginning or help during any stage of the process from planning and research to onsite work and content strategy to help the performance of your search engine ranking result. We’ll start by getting to know your business and understanding what you feel is most important in terms of keywords. Using this, we’ll develop a strategy that encompasses all elements of SEO so you can start increasing organic traffic to your eCommerce store.
SEO for eCommerce is not a one-off job which you can complete once and leave for good. It takes time, often months, before any considerable results can be achieved. That said, your competitors will all be performing SEO on a continued basis so you need to compete with an ongoing campaign designed around your market.
As with all Media Lounge marketing services, our eCommerce-specific SEO experience is where we provide the most value, particularly when it comes to onsite optimisation and content planning.
To find out more about our Search Engine Optimisation services, just get in touch.