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Things are constantly changing in the marketplace and online retailers have to keep up.
You might find yourself sitting comfortably with your current set-up, only to discover that you need more functionality for your growing business, or you need to tighten up on administrative automation, or you’ve spotted there’s a way to save money on subscription fees. But even if you’re ready to bite the bullet, and you’re convinced enough to decide to make the leap onto a new eCommerce Magento platform, changing your eCommerce platform can be a daunting process.
First, let’s look at timing. Obviously you’d be unwise to move your platform at a key holiday time when your store is buzzing with paying customers and you need to focus on serving them. Of course, if your products are seasonal ones, this will have an impact on what timing you need to watch for. If you sell Christmas trees, then probably don’t go rushing to change things in the Autumn or Winter months. But actually, don’t go rushing at all. It’s really important that you make paced and sensible decisions rather than do anything out of panic.
When you’re making your move, ensure that platform you’re transferring to has SEO capabilities. Top of the tree for that decision is Magento. Right from day one, with Magento you’ll have all the tags and optimisation and SEO features you need. Other platforms are available, of course, and Shopify is another good choice, especially in the area of customer support, with live chat, email and phone assistance around the clock.
If changing your platform sounds like rocket science, you can use an automated system to do the legwork for you. A system like Cart2Cart makes this simple, and it’ll save on developer fees and manual exportation, which can be a bit hit and miss if you don’t know what you’re doing.
The great thing about an automated approach is that it maximises your uptime, so that your customers shouldn’t notice anything’s happening as they continue to shop. You won’t need technical skills and the whole platform change can happen in a matter of hours.
If you have further questions on the transferring of your eCommerce platform, get in touch and we’ll be very happy to advise.