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We are all living in a fast-moving world and advancement is in the air, especially when the eCommerce industry is concerned. Your site must be attractive enough in order to sustain this very competitive world. When anyone discusses eCommerce stores, it’s Magento that appears to be the king of web development. The reason behind it is the vast amount of features which is possessed in order to produce an engaging online store. However, only creating a Magento store does not fulfil your purpose if it’s not well-optimised. You must explore what your site is lacking and what customisation enough to retain on the site, there would be a drastic decrease in traffic and sales.
Tips to produce results for your Magento Store
Simplify The Checkout Process
A major reason for cart abandonment is having a rather annoying checkout process where it takes anything more than a minute to finish a transaction. As per a few studies have shown, an average shopping cart abandonment rate is around 69% that can be managed easily if you provide your users with a brief, secure, easy and intuitive checkout process.
Enabling the ‘Guest Checkout Option’ is a good idea to bring in high-end flexibility into your Magento store. Increase in sales is an added benefit here along with catering other profitable aspects of a business. Another very popular method to improve the sales is to incorporate PayPal Express Checkout’ in your Magento store. PayPal already stores all the necessary details of a customer and they can place orders without moving to the shopping cart and checkout pages.
You only need to enable a PayPal Express Checkout button on your Magento store.
The future of web payment seems brighter as claimed in the Google IO 2017 summit, a new version of web payment that can drastically improve the process of online payment. It might prove to be an easy way to purchase something with fewer clicks on your Magento store.
Optimise Images
Images are the core element of any eCommerce site. Using an optimum size of an image is necessary for a frictionless performance. Heavy images impact of the performance of a site, especially the pages that are heavily loaded with images.
Using a CDN to serve the images is a beneficial approach which allows loading images from a secondary server and prevents unnecessary load on your server during page loading.
Here are a couple of tools you can use on your Magento store to help optimise those all important images:
Cloudinary: An image manipulation tool which provides a feasible solution for all image-related needs in the cloud.
JPEGmini: This tool allows compression of the image size from 70-80% without compromising the actual image quality.
Cloudfare: One of the best places to make sites, apps and eCommerce stores faster and also safer.
The Use of Extensions
There are so many Magento extensions that can enable fast caching and more importantly reduce the page load time significantly. The more well known are as follows-
- Turpentine
- Full Page Cache
Turpentine is completely free whereas Full Page Cache is a paid tool but does contain a large number of premium features that can enhance the functionality of a Magento store.
Use Transparent Stock Management
Product display is an asset for the eCommerce world, but it is a dilemma whether you can actually show all the products or only those which are in stock. Showing the list of all the products is a beneficial approach for SEO. But not listing them if they are not available at that current time is better for the users due to them receiving less noise in product search.
Running in parallel to this, if a customer is looking for an item and finds a ‘Sold Out’ pop up, it could create a bit of a negative impact on their overall perception of your store. So, in a nutshell, you should always put your customers at the very top of your priority lists and your actions must reflect the same.
Embed Rich Content
Rich and unique content with no errors is what helps increase organic search traffic. Good content is what drives traffic and if they like it enough will then happily go on to share your content within their eligible zone of friends and relatives.
Having decent content is an asset for any business, but its poor usage can kill your credibility pretty quickly. Therefore, make sure as a Magento store owner you use top quality content that will uplift your site.
Follow Easy Navigation With Mobile Responsive Designs
It is good practice to ensure that your Magento store has a quick load time on all mobile devices. With this, you will acquire immense traffic from mobile shoppers and the site’s usability will also improve too.
Having a clean navigation is also an added advantage especially if you have a responsive web design, which is incorporated into the overall structure of an eCommerce store by resolving other related issues.
There are a few smart tips for site navigation that can create some pretty decent results such as an including a bold main menu with easy connection to every section and products on the site.
Implement Improved Magento Search Techniques
The performance of a website will depend on the type of platform. When it comes to Magento, the native installation has inbuilt useful features. Very few of them are ready to use while the rest may demand some kind of customisation.
The effective search mechanism is Magento allows catalogue searching the is both fast and accurate by the integration of AJAX search algorithms. Better search results produce more sale in turn.
There are constant modifications running in the digital marketplace in order to improve the businesses with the best-in-class tools and in this very context, iZooto web push notifications act as a good resource. This tool allows sending personalised notifications for eCommerce businesses to their users for any new product alert of flash sales.
Internationalism and Localisation
So, if you want to sell products through your Magento store, it is mandatory to showcase them in the respective languages and currencies. Magento makes it fairly easy to deliver the same catalogue for different currencies where you are not supposed to build a new site for a specific region or country.
Integrate Multiple Payment Methods
It’s no secret that eCommerce is growing fast, and online stores now need to embed each functionality at its very best to deliver desired results. Payment options are on the integral elements of every single shopping site, it these are not implemented correctly, it could hamper your site’s performance as well as impact those all important sales.
Single payment options are now obsolete and people prefer to have multiple payment options when they shop for anything from an eCommerce store. It is not entirely necessary that the payment method which a website is opting will be feasible for all.
The major payment methods that a Magento powered website possess are PayPal, American Visa, Visa Card and Mastercard.
Clear Database Frequently
If you want your Magento eCommerce store to run as smoothly as possible, it’s important to clear your database log fairly frequently. Many online merchants keep a bulk of database with irrelevant data which results in a slow loading site.
Although database cleaning is not an easy task, implementing it can reduce the loading time of a website.
Focus on Wish List Creation
Now, it’s not mandatory that each and every visitor who likes something on your Magento store will purchase right away. Customers may want to select a particular product but will then explore more with an intent to purchase later on.
So, it is your responsibility to give them the required flexibility to save their favourite items in their carts or wish lists so that they can come back and purchase at their convenience.
Conclusion
So, if you are running a business, a thorough analysis of the above points can do aspired changes in it’s growth. After taking these steps into consideration, you will notice an improvement in the page load time of your Magento store. Just keep an eye on the loopholes of your Magento store design and try to implement these tips and pretty soon you will have a stellar Magneto store that is perfect in all respects.