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Since April 2010, Google has had an element in its search engine algorithm that takes the speed of websites into account. This is significant as not only does site speed have an impact on the overall working of your site but it can also make a difference to your user satisfaction – and your search rankings.
It’s important that you make sure your website is as efficient as possible, particularly if you have a Magento eCommerce site and there are various processes your users need to go through in order to make purchases. It makes sense to ensure that the whole thing is as easy as possible. Studies have also shown that a smooth-operating, fast website also reduces operating costs, which is good news for eCommerce site owners looking for ways to reduce costs.
There is a variety of ways you can test the speed of your eCommerce site to make sure it is running as quickly as it can. A lot of these tools are even free. For example, you could use YSlow, which is a Yahoo tool that suggests methods of speed performance, or Page Speed, which is a Google Chrome add-on. You can also use Google Webmaster Tools, which shows you how fast your site operates for users around the world, or WebPagetest, which gives you information about your website’s performance.
While the speed of your site is important for all sorts of reasons, it’s important to note that it’s not as important for your search engine rankings as the actual relevance of the website: this means that the content of your website remains the crucial factor. A combination of first-class content and quick, efficiently operating websites will really help to make the online experience better for everyone.